When One Plus One Is Greater Than Two

In the market for over 10 years, Cross Networking is the first Brazilian agency specialized in strategic partnerships. The idea came from the experience of businesswoman Tatianna Oliva, who saw the opportunity to connect brands to create unique and meaningful projects that make a difference for the business. In the book, the author’s first, Tati discusses her trajectory, which paved the way for her career as an entrepreneur, her philosophy and some of the cases that prove that partnerships are the future of business in the era of shared economy.